📈 Marketing

We love getting feedback from our Runners, and today we’ll be answering another frequently asked question.

Would this newsletter help me if I don’t want to work a 9-5, corporate job?

🤔

Starting with the employee vs business owner theory:

An employee refers to an individual who is hired by a company or organization to perform specific tasks or duties in exchange for a salary or wages. They work under the direction and supervision of the employer and are typically responsible for carrying out assigned tasks and following company policies and procedures.

A business owner, on the other hand, is someone who owns and operates a business. They are the individuals who have taken the initiative to start the business and bear all the risks and responsibilities that come with it. Business owners have invested their own capital and resources into the business and are often involved in the day-to-day decision-making and management of the company.

At Progress Rundown, we believe our newsletters are curated to present new ideas to both, employees and business owners.

1. Introduction to a corporate marketing career by Hubspot Academy. ┃ https://blog.hubspot.com/marketing/marketing-jobs

2. A list of social media marketing resources from Sprout Social. ┃ https://sproutsocial.com/insights/marketing-resources/#

3. Marketing jobs that are available at Y Combinator startups right now. ┃ https://www.workatastartup.com/jobs/l/marketing

4. Key skills a general marketing resume should have. ┃ https://www.monster.com/career-advice/article/important-skills-marketing-resume

5. Low-budget marketing strategies for a business. ┃ https://www.wordstream.com/blog/ws/2020/12/09/free-and-low-budget-marketing-ideas

SKILLS

^{(+ some informative resources and courses if you’d be interested.)}

1. Search Engine Optimization:

2. Copywriting:

   A 30-day practice pdf by Copy Legend:

   https://rsalescopy.s3.us-west-1.amazonaws.com/30-Day+Copywriting+Challenge.pdf

3. Video Editing:

4. Sales Funnels for Affiliate Marketing:

5. Content Marketing:

6. Email Marketing:

RESOURCES

1. Discover the most recent trends with Exploding Topics:

2. Research what your customers are looking for with Answer The Public:

HOW WE ENDED UP WITH BARBENHEIMER:

It all started with July 21.

And a stark contrast between bright and dark.

This seized the internet culture by storm with new memes coming out and merch being sold out everywhere in the world.

The psychological phenomenon: the contrast effect, comes into play when we discuss the appeal of Barbenheimer. And of course, the influence of Christopher Nolan and Greta Gerwig, directors who already have their own allure.

It isn’t everyday that a cinematic roller coaster takes place in the same theater. Budgets barely compare with the wave of fan-powered marketing, and this just goes on on to highlight the positive impact of social media.

PROFESSIONAL RIZZ TIP OF THE DAY

Since marketing is essentially psychology, we’re going to explain some effects with examples that could help you, your business,

or your corporate project,

get more conversions.

1. Cognitive Fluency:

   Cognitive fluency helps with understanding by breaking down complex ideas. People prefer simplicity and confused customers don’t buy.

   Make sure the language is simple so products are easy to use and understand.

2. Open Loops:

   Open loops are like secrets to be solved because people are naturally drawn towards exploring the unknown. You have to keep your audience interested by teasing them with cryptic clues and hinting at hidden benefits.

And that’s it. 🎉

She was everything, but they were just,

The Rundown Team.